Lufthansa Systems (LSY) has announced the release of its Integrated Commercial Platform (ICP), which covers all of an airline’s network and revenue management processes, ensuring a consistent, comprehensive overview of the information relevant to commercial planning.
This, says LSY, provides airlines with a solid foundation of data for managing their business and contributes to a significant increase in profitability.
"The Integrated Commercial Platform gives our customers a competitive edge by enabling them to respond more quickly and flexibly in a complex and dynamic market environment,” remarked Wolfgang Gohde, CEO of Lufthansa Systems. “Now more than ever, economic success depends on this capability. Integrated IT platforms, therefore, are the future of the airline industry.”
The ICP links all core network management processes, from market analysis, long- to medium-term network planning and schedule and codeshare management, to revenue management and pricing. The network planning and revenue management departments of an airline can directly access all of the data relevant to commercial planning via a portal. These data include fares, frequencies, average revenues and the market share of a route as well as current information on offers from competitors.
LSY says that one of the most innovative elements of the ICP is the Opportunity Finder. This uses algorithms and an integrated database to identify opportunities for generating additional revenues. With the portal and the Opportunity Finder, the ICP offers greater benefits than standalone solutions, claims LSY.
LSY adds that with airlines now being able to see how a decision will affect all of their processes, they will benefit from new optimisation opportunities available to them. This will create more flexibility and enable them to make informed decisions more quickly in response to market changes.
The Integrated Commercial Platform combines proven products from the NetLine and ProfitLine suites: NetLine/Plan and NetLine/Sched for long- and short-term network planning, ProfitLine/Yield for revenue management, ProfitLine/Price for pricing, NetLine/Market for market and competitor analyses and SchedConnect for codeshare management. Like all of Lufthansa Systems’ platform solutions, the ICP is modular and can be adapted to the needs of each airline.
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